Google is the most widely used search engine in the world, and it’s the first place people turn to when they need information. As a medical marijuana dispensary, making customers aware of your business is an important part of earning an income and growing your clientele. If people aren’t able to find information on your dispensary, how are they going to visit and pay for your product? Getting your business listed on Google Places is a simple process, and if you follow these steps you’ll be well on your way to creating a great listing that drives traffic to your website and customers to your dispensary.
Create a Google My Business Listing
We’ll discuss how to optimize the process in this article, but obviously the most important part is actually listing your business.
- Visit google.com/business and click start now.
- Sign into your google account.
- Enter your business name in the first field.
- If you see your business, click on it and add more information. If not, fill out the required fields.
- Click submit!
Following those five steps will allow your business to show up on local search results.
Optimize Your My Business Listing
So you’ve listed your business on Google My Business, now how can you make sure it comes up on top when people search for medical marijuana dispensaries in your area? It all comes down to optimizing your business profile.
Update Information Frequently
Are you closed on the holidays? Do your hours change based on the seasons? Update your business listing as needed to make sure you’re serving accurate results to your customers. It’s an easy to get negative reviews and lose out on potential customers if they show up to get their medical marijuana and you aren’t even open!
Add Interesting Photos
Make use of photos on your Google Places page to entice customers to visit. Make sure the photos are vibrant and of high quality to give your business a professional appearance and a competitive edge.
Rack Up Reviews
Respond to both negative and positive reviews to give customers a sense of your great customer service and commitment to quality and excellence. Businesses live and die by their reviews, so make sure you’re addressing problems and thanking your customers for their business at every opportunity.
We hope this tutorial and these tips help you get your medical marijuana dispensary more visible in google searches. Follow these steps and guidelines and you’ll be equipped with the knowledge you need to continue to grow your business. With a great online presence and visible reviews, you’re bound to see a steady increase in sales.